What matters 01 Organic search driving sign-up growth Google Organic sessions grew 31% period-over-period and now contribute 38% of all trial sign-ups. Why If the SEO lift is tied to a specific content cluster, doubling down there is likely your highest-ROI acquisition lever this month. Impact Organic converts at 1.76% vs 1.2% for paid — a meaningful gap worth protecting. 02 AI referral traffic appeared for the first time 47 sessions arrived via ChatGPT and Perplexity — a channel that was near zero last period. Why AI assistants are starting to recommend your product. Those landing pages should be optimised for the high-intent visitors they send. Impact AI-referred visitors showed a 2.1% sign-up rate — above site average. 03 Mobile conversion rate significantly below desktop Mobile users convert at 0.9% vs desktop at 2.3% — a gap that's widening as mobile share grows. Why Mobile is now 35% of sessions. Closing even half the conversion gap would add ~20 sign-ups per period at current traffic. Impact Closing the mobile gap to 1.5% would add ~18 sign-ups per period. |