Every Monday, Kulma emails you what moved in your GA4, the likely cause, and one clear action to take. No dashboard required.
Read-only GA4 access · No credit card required · 14-day free trial · Cancel anytime
Every Monday morning, before your first meeting
Most founders have the data. What they don't have is the weekly hour to pull it apart, find the signal, and figure out what to do about it.
Dashboard reviews get pushed to "later" until they're skipped entirely. You still don't know what moved.
GA4 shows the numbers. It doesn't tell you which ones matter or what to change this week.
Teams end up in status calls decoding dashboards instead of acting on clear decisions.
Kulma was built by someone who spent over a decade doing this work, across ecommerce, higher education, and growth-focused businesses.
After years of analyzing Google Analytics data, tracking down traffic issues, and building reporting systems for teams that never had time to use them, one thing became clear:
Most organizations don't need more dashboards. They need clear direction.
Kulma is the weekly review process, automated.
How it works
Takes 2 minutes. Read-only access — we never write to your account or sell your data. It's only used to generate your brief.
We compare last week, the trailing 4 weeks, and year-over-year — then surface what shifted, why it matters, and what to do next.
The brief arrives in your inbox each week with a clear read on what happened and what to do about it.
All plans include a 14-day free trial. Start with one property, scale as your team grows.
Weekly GA4 brief plus AI search traffic tracking for founder-led teams.
Full feature access — SEO summaries, AI search tracking, and chat alerts — for a single property.
Broader coverage with SEO summaries, AI search tracking, and chat alerts for lean marketing teams.
Full GA4, SEO, AI search reporting, and chat alerts across up to 10 properties for growth teams.
Kulma is a weekly reporting product that turns GA4 into a short action-oriented marketing brief.
Kulma is built for founder-led businesses and lean in-house marketing teams that need a reliable weekly read on performance without spending hours inside dashboards.
Engaged sessions, users, acquisition trends, top pages, device and channel movement, conversion signals, SEO context, AI referral traffic, and recommended next steps.
GA4 gives you raw analytics. Kulma gives you a weekly interpretation of what changed and what deserves action.
Yes. Kulma uses read-only OAuth access with no write permissions to your GA4 property. We cannot see other Google products and never share your data with third parties. You can revoke access at any time from your Google account settings.
Yes. Basic Plus, Standard, and Pro plans can deliver concise weekly alerts to Slack or Microsoft Teams in addition to email.
You'll be prompted to choose a paid plan to continue. If you don't subscribe, your account is paused — no charge, but reports won't be delivered until you pick a plan. You can reactivate any time.
Your brief lands every week. No dashboards required.
See it with your GA4 data14-day free trial · No credit card required