Resources
GA4 Resources for Small Businesses
Practical guides for small business owners who want cleaner GA4 data, better weekly reporting, and fewer dashboard rabbit holes.
Guide
How to Reduce Bot Traffic in GA4
Bot traffic inflates sessions, distorts conversion rates, and makes it hard to trust your reports. Here’s how to identify and reduce it without a technical background.
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How to Fix Self-Referrals in GA4
If PayPal, Stripe, or your own domain shows up as a top referral source, your attribution may be misleading. Here’s how to clean it up.
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Good Bots, Bad Bots: How to Measure AI Referral Traffic in GA4
Not all bots are a problem. Here’s how to tell which automated visitors actually matter and how to track them in GA4.
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GA4 Unassigned Traffic: What It Means and How to Reduce It
Unassigned traffic usually means inconsistent UTM values, not broken tracking. Here’s how to find what’s in the bucket and fix the most common causes.
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